Key Information
In early 2020, there was speculation in the media that Elon Musk had invested in Bass Pro, a retail company dealing mainly in outdoor recreation, fishing and boating equipment.The rumors arose when Musk was seen visiting a Bass Pro store in Florida.The exact nature of the contact between Musk and Bass Pro was unclear, leading to the speculation that Musk had bought into the outdoor sporting goods company, but it has since been confirmed that Musk did not buy Bass Pro.
Elon Musk’s Other Investments
Though it turned out that Musk had not become a Bass Pro investor, he routinely invests in a variety of companies and projects.In 2018, he invested in a German software company, the Autohome Group, with other investors.In 2017, he invested in an open-source software company and has made several investments in artificial intelligence firms over the years.Musk has made it a priority to invest in projects and companies that are pushing the envelope in the world of technological advancements.
Bass Pro’s Existing Investors
Bass Pro is, however, owned by an existing investor in retail, John Morris, founder of Bass Pro.Morris has been with Bass Pro since 1971, and his son, Johnny Morris, succeeded him as CEO in 2015.The company has a variety of investors and has enjoyed growth in profits over the last several years.In addition to Bass Pro, Morris founded the White River Marine Group, which produces Harris Boats and Triton Fiberglass Fishing Boats among other products.
Bass Pro and Outdoor Culture
Bass Pro is one of the most iconic retailers in the outdoor recreation and fishing industry.Founded in Missouri in 1972, Bass Pro is a leader in the field and its stores provide more than just products related to the outdoors.They also contain restaurants, museums, archery ranges and more.Bass Pro serves as a hub of outdoor culture in America and it wouldnates money to many causes involving conservation of wildlife and the outdoors.
Musk’s Engagement with Bass Pro
Despite Musk not formally investing in Bass Pro, he has been seen engaging with the company on several occasions.In addition to the visit to the Florida store, Musk was also seen visiting a Bass Pro in Tennessee and he has been photographed wearing items from Bass Pro’s store.This indicates that Musk has a fondness for the outdoor recreation brand, regardless if he does not have an official investment in the company.
Musk and a Future Investment in Bass Pro
While Musk may not have become a Bass Pro investor yet, he is still open to the possibility of putting money into the company the future.Musk has expressed interest in various companies over the years and investing in Bass Pro could be a viable option in the long-run.The news of Musk’s potential investment created a buzz in the media, but it appears that Musk is content to merely observe Bass Pro for now.
Conclusion
Though Elon Musk hasn’t become a Bass Pro investor yet, he has been seen engaging with the company on several occasions.Bass Pro is one of the most iconic retailers in the outdoor recreation and fishing industry, and Musk has expressed interest in various companies over the years, so it could still be a potential future investment.In the meantime, Musk continues to invest in projects and companies that are pushing the envelope in the world of technological advancements.
