How Twitter has Enabled Elon Musk to Reach His Full Potential
Elon Musk may be considered the modern-day pioneer of technological advancement and innovation, however, his success is solely thanks to his use of social media and more specifically, Twitter. With just a single tweet, Musk can cause waves in the stock market, manage to manipulate the share values of his own companies or spark global conversations about innovative, never-thought-before concepts. That is why Twitter is so important for Musk, who created a solid platform for himself to express his ideas and receive immediate public feedback.
Unlike long-form pieces, Twitter offers Musk a platform to express his ideas on the spot. A single tweet can illicit widespread conversation that can start a chain reaction and draw people’s attention to his ideas. For example, in 2018 Musk proposed an experiment to launch a commercial rocket to space, and within minutes of him posting the tweet, the internet was abuzz with experts, engineers and scientists stretching his ideas, coming up with revolutionary concepts and offering critiques.
Moreover, aside from helping in propagating his innovative ideas, Twitter makes it possible for Musk to interact with his followers. This gives him the opportunity to track public opinion, understand the rest of the world’s thoughts and develop better ideas to make his dreams come true. His constant engagement with his followers can give him an understanding of his followers’ interests and demands, giving him a strong base to work from. He constantly shows up on trending topics on a global front, clearly proving his reach and successfully setting a benchmark for himself.
Apart from this, Twitter serves as a platform for advertising; he leverages Twitter to successfully promote journeys to Mars with SpaceX, Tesla cars’ ‘revolutionary’ features, and new opportunities within his companies. This has proved to be a major advantage for him, as with a single post he can operate like the marketer, the creative director and the brand spokesperson, creating alternatives and opportunities for himself at the same time. It cannot be denied that Twitter has enabled him to learn, interact and advertise — things that are so important for success for any individual or organization.
How Elon Musk is Helping Twitter Prosper
In turn, Twitter has been a big help for Elon Musk — in fact, Tesla’s high stock prices by 2020 were a direct result of its utilization of Twitter, with the Tesla CEO actively tweeting about the company to promote it and its products. Twitter itself was in the midst of the turmoil and despite being one the world’s most popular social media sites, its utilisation was gradually declining — Elon Musk helped them turn things around. His tweets successfully introduced an overwhelmingly optimistic and confident energy to the world, one that provided hope and sheer excitement to his fans. His motivating tweets incited fans and followers to take action in order to make changes in the world and there was a surge of discussion throughout Twitter all thanks to this.
Musk’s tweets have sparked conversations on various topics that range from upcoming technological advancements to creating opportunities of employment. For instance, a single tweet of Musk asking Tesla and SpaceX job seekers to apply triggered an avalanche of responses from eager participants all over the world. This tweet also produced immense positive reactions from all the stakeholders involved, from the companies’ stockholders to Elon Musk’s personal admirers. His genuine participation on the website helps other users draw inspiration and start progressive conversations, something which Twitter desperately needs to stay afloat amidst the social media competition.
Not only does Musk interact with his followers but he also demands responses from people who are either big shots in their fields or those who are keen to take their career a notch higher. To make his presence felt on the site, he constantly indulges in debates and controversial topics to draw out more meaningful conversations and become the face of the discussion.
In his own words, discourse on Twitter should be had with logic and respect, and this is something he strongly strives to ensure exists on the platform. Through his conduct, he regularly and strategically engages in meaningful debates and discussions, setting an example to the rest of the Twitter population. He has played a major role in helping Twitter to become a platform which is not just a source of entertainment, with conversations that hold substantial weight. Subsequently, followers have grown to trust his content and stories which leads to higher engagement and conversation.
Musk Setting His Own Rules for Utilising Twitter
Elon Musk has gone against the norm and created his own set of guidelines for utilising Twitter. One of the reasons why he diverged from the norm is because his followers trusted him enough to take what he said seriously. Hence, he readily used his interactions with his followers to spark conversations, especially debates which not only led to natural outcomes, but also artificial intelligence-driven outcomes, giving Musk the opportunity to participate in conversations of a higher value. This has enabled him to become the face of a new era of conversations, beyond 140 characters.
Moreover, Musk skips the formalities of Twitter and opts for more of a conversational tone. He has created a persona that is not only human, but one that is actively engaging. He is not afraid to express his opinion, stand his ground and even ask out of the box questions. And whilst there may be some backlash, this kind of behavior allows him to remain genuine and authentic in his tone. And as a result, more followers and admirers are engaging with him on Twitter, rather than simply liking/disliking his posts or reading and moving on.
Musk has also learnt how to use twitter as a tool to promote himself and the work that he does. People follow his account for his contributions to the world of science, technology, and philanthropy. All of this is highlighted through his tweets. As a result, his following has drastically grown over the years, giving people more confidence to involve themselves in a conversation with Musk or about him.
Twitter has enabled Elon Musk to stand out from the competition, become a social media influencer and, ultimately, reach his fullest potential. This, in itself, has created opportunities for others to find the same success. Many have recognised the impact that Twitter can have and are following in his footsteps to run effective campaigns, spread awareness and foster conversations that can lead to change. And Musk is leading the way on the platform and through his own use of it, he has allowed others to follow the path he has created.
Twitter Revolutionising Business Advantages for Elon Musk
Twitter has revolutionised the way in which Elon Musk has tended to the business, marketing and advertising aspects of his companies. While traditional advertising can cost a lot of money and time, Musk has effectively used Twitter to broadcast his latest updates and activities, which leads to increased engagement and awareness of the events almost immediately. In addition, it allows him to use multiple accounts to promote different things simultaneously.
Social media platforms are also extremely effective to build relationships between the brand and their customers. Musk’s Twitter account acts as a window to his thoughts and views, both on varying topics and the company’s activities. This technique allows him to have a direct connection with his customers and have real-time conversations with them.
Furthermore, due to Musk’s social media presence and rising popularity, the company’s visibility and brand recognition has grown exponentially. As a result of his tweets, news related to his companies are making headlines in a short span of time, with millions of users around the world quickly becoming familiar with his projects. This increased attention and visibility has thus created a platform for Musk to talk directly to potential employees, investors, customers and even partners.
Twitter has also enabled Musk to launch campaigns for free or for very low costs. He can quickly disseminate the news of any upcoming events, unveiling of new products, offering special discounts and also launch competitions to gain followers and customers. The platform also allows him to get access to data analytics, which can be used to monitor the performance of individual campaigns and take corrective measures in real-time.
Innovations in Elon Musk’s Use of Twitter
Musk has taken it one step further and found innovative ways to draw people’s attention on Twitter. He often posts memes and funny tweets to keep his followers’ engagement with his posts high, despite the regular updates about his work. In addition, Musk has created threads of tweets for his fans to go through and provide valuable feedback on, which people can take part in and be engaged with. He often starts threads by posting a thought-provoking question or statement and letting people reply, thus deepening the conversations.
The CEO has also partnered up with a few paid Twitter promotions to widely disperse his tweets. Although this is not a cheap way to make one’s presence felt on the platform, it has been established that it produces an immense return of engagement. For instance, the #SpaceX hashtag that Musk initiated to talk about the activities of SpaceX has seen a lot of traction and followers as a result of Twitter monetary boosts. Furthermore, Musk has actively used Twitter to increase donations to various philanthropic causes, as well as spread awareness on any urgent situation.
Additionally, Musk has used various forms of media such as videos, GIFs and images to add more context and life to his conversations. He has been making good use of Twitter’s pinned video feature to broadcast important news or updates of his companies quickly and in an engaging manner. This has allowed him to keep people’s attention and engage them more deeply on the platform.
Musk has also taken ownership of innovative Twitter campaigns such as the use of Hashflags during the launch of its rockets in 2020. This initiative was done in a way that each of its launches had a unique hashflag attached to it. This created a sense of exclusivity amongst users, as well as allowed the situation to be part of conversations, making it more interesting for people to engage in the discussion.
